Tigerair has a rather special and distinctive program which is aimed at infrequent flyers. This is the online airline which has chosen to offer deals and rewards to those who do not fly often, encouraging them to fly more.
The program has many tiers of membership and the flyers are allowed to choose the one which suits them the best. There are no cards to be issued and the print-outs are taken at home.
Membership levels are:
Aerobics Leotard Blue
Deluxe Golden Glow
Bling Bling Ruby
Triple Emerald Sapphire Ivory
2nd PLace School Sports Ribbon Red
Really Dark Black
It is a novel way to develop emailing lists, provide information to people regarding deals and offers and pitching this market segment for booking flights more often.